If our customers and employees are experiencing frustrations when trying to find a datasheet, blog article, or filling out a contact form, then we have to address it and come up with a solution. We want to make the journey to get information as easy as possible. I think one of the main areas that we’re actively looking to improve is the customer journey on our website. I see many possibilities for 2017 and beyond. How do you see Moog improving on web and digital platforms? We try to focus more on the engagement of our databases with interesting stories that will resonate on a more personal level rather than hitting them over the head with product data. Social media allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed how businesses approach marketing. It’s easier to determine the direction that we want to take when we can get data back that focuses on our customer’s experience. We’re using analytics to develop personas for users that visit our websites and will be able to learn more over time about what our customers want and need when they navigate around our site. Whether it be current customers, future customers or even employees, we are looking to create content that is relevant to these demographics but target specifically to show the right messages to the right people. What is Moog currently doing on their digital channels, what are we looking to do in the future?Ĭurrently Moog is doing a great job in recognizing that our digital and social media platforms are a tool we can use to connect with certain audiences. I liken it to a company having its own radio station, except instead of using someone else’s audience (like a magazine publication) you have the ability to build a list of the people you want to communicate with. By gaining followers and connections on social platforms for example, we’re building a database of people that we can communicate a marketing message to every time we post content.
One of the main advantages is the number of users that these platforms allow our company to connect with.
Social sites and web platforms have shown that if used correctly they can offer much more than traditional marketing practices. Why is important for a company like Moog to be focusing on digital marketing?ĭigital marketing has exploded in the last 5 years. I am a graduate of Canisius College with a degree in Digital Media. I specialize in utilizing digital and social media platforms to connect with our customers and create an online community that is engaged about what we do here at Moog. My name’s Steve Balla and I’m a digital marketing specialist working for Moog Space and Defense group.
0 kommentar(er)
